As founder and principal strategist of Cumulus Communications, Michelle Metzger brings over 20 years of marketing communications experience to help clients create, build and even repair connections with their key people.
Over her career, she has helped companies from start-up to multi-billion dollar publicly traded international brands build and maintain their reputation with investors, customers, employees and their respective industry constituents. She has a knack for navigating through complex crisis situations, as well as bringing powerful campaigns and programs to life from concept through execution.
“One of my clients accused me of having career ‘white knight’ syndrome,” says Metzger. “I love going into a complex, high-stress mess and getting the place straightened up. Most people run, but for me it’s oddly cathartic.”
Key accomplishments include:
Global media and investor relations for publicly traded security software company with operations in the Americas, Europe, Australia, Asia-Pacific and the Middle East
Investor communications for quarterly earnings calls and public announcements for multi-billion-dollar publicly traded companies in high tech and consumer industries
Daily crisis communications for largest long-term-care provider including high-stakes media relations for qui tam and antitrust litigation
Launch and adoption of an employee communications platform to support 9,000 deskless employees with 80 percent adoption in first three months
A cum laude graduate of Southern Methodist University with a bachelor’s degree in psychology, Metzger has been a published author, expert speaker and sought-after consultant for companies and organizations around the world. She lives in The Colony, Texas with her husband, Michael, three daughters and a small pack of canines.